BRAND STRATEGY
Herstory
FASHION BRAND
Delivery:
• Brand Identity
• Cross-functional teams management
• Product development (prints, formal-, occasion-, and outwear)
• Sales & Marketing strategy
• P&L
Results:
• Attracted 5k regular customers in Eastern Europe
• Built a distributor network in 4 countries with revolving purchasing contracts
• Successfully participated in US fashion shows and fulfilled wholesale orders across 4 states
Awards:
• The most elegant brand of the year 2017 by Pink Magazine, Ukraine
• #100 most influential women entrepreneurs by Women Magazine, Ukraine
PSL
LUXURY CONCIERGE AGENCY
Delivery:
• Personal Shopping
• Assortment Buying
• Content creation
• Operational management
• Network growth (London, Paris, Milan, NYC)
Results:
• Reached a turnover of USD 1M a year
• Grew a team of 4 Shopping Associates and 2 logistics managers